Avanti Entrepreneur Podcast

The Avanti Entrepreneur | Podcasts by David Mammano

Paul Spiegelman

People Focused Culture, with Paul Spiegelman

Paul Spiegelman is the co-founder of the Small Giants Community, a peer-group of purpose-driven business leaders. He is the former chief culture officer of Stericycle, the co-founder and former CEO of BerylHealth and the founder and chairman of The Beryl Institute.

Paul is a New York Times best-selling author and has been honored with the Ernst & Young Entrepreneur of the Year award.


Paul is a sought-after speaker and author on leadership, employee engagement, entrepreneurship, culture, and leading a purpose-driven life. He has made many radio and TV appearances and his views have been featured in the Wall Street Journal, Inc. Magazine, and he is currently a columnist for Forbes.com.


Paul practiced law for two years prior to starting BerylHealth. He holds a bachelor’s degree in history from UCLA and a law degree from Southwestern University.


What you'll learn about in this episode:

  • The Small Giants community that was formed by Paul after reading a book of the same name by Bo Burlingham, what makes the community so important, and how it is used to teach others how to run their business like a small giant
  • The fairly new idea of the Small Giants philosophy of leadership for business owners that focuses on the collaborative nature of businesses and encourages it even though it is not the most prominent form today
  • The Small Giants offerings of a leadership certification program that details what it is but also how to sustain it for the future
  • People focused culture: one of the key components of success with this type of leadership
  • The definition of a Small Giant leader that surrounds true leadership with values where those core values are the crux of how decisions are made
  • The way to differentiate in the market through not selling on what the company can do but by selling based on who the company is, how they treat employees, and how they treat customers
  • Putting employees first and the impact that has on a company
  • A focus on employees that is proven to drive sales and company success
  • Why it is easier to make employees the focus if it is ingrained in the culture but why culture can also be changed to make employees a focus


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