Avanti Entrepreneur Podcast

The Avanti Entrepreneur | Podcasts by David Mammano

Karen Benjamin

Nothing Happens Until a Sale is Made, with Karen Benjamin

Karen Benjamin is the co-founder and co-owner of Worldleaders, a sales training and outsourced sales recruiting firm focused on helping small to medium sized B2B technology companies to improve their sales results.  Karen leads the outsourced sales recruiting practice.


Prior to launching Worldleaders, Karen was a Vice President at Ciber, an international Information Technology consulting firm leading Sales, Recruiting, and Technology Services Delivery in Upstate, NY.


Karen serves on several boards and committees in her local community including: Vice President of the Small Business Council, Former President of Digital Rochester and Vice President of Membership for Infotech WNY. She was recognized as an up and coming executive in her community during 2003 by the Rochester Women’s Network, IT Woman of the Year by the Association for Women in Computing in 2004 and Distinguished Alumni by RIT in 2008.


Karen holds a B.S. in Professional and Technical Communications from the Rochester Institute of Technology and a M.S. in Management from Roberts Wesleyan College. 


What you’ll learn about in this episode:

• Karen’s background and why she started Worldleaders

• Why you need a really structured sales methodology

• How Karen and her business partner survived going from their best month ever for their business to their worst in 2008

• Why the result of that struggle helped Karen and her business partner change what their focus was

• Why there is a shortage of top-performing salespeople — and why you absolutely need them on your team

• Why you need to love your sales team — and why being adversarial with them is a terrible idea

• Karen’s book “The Smart Sales Method 2017: The CEO's Guide To Improving Sales Results For B2B Sales Teams”

• The event Karen and Dave are doing together in Rochester on April 27th