• Using natural gifts and talents to be successful
• Getting over “imposter syndrome”
• Why it’s important to get rid of your excuses
• What makes so many small businesses hesitant to start a social media presence
• Why small businesses should figure out what their point of difference is
• The questions Christine asks small businesses that help them develop a strong social media presence
• Why you should “launch a beacon” and position yourself as an expert in a specific area
• How to attract extra people to your business
• Common errors small businesses makes in social media
• Which social media platforms small businesses should focus on
• The changing landscape of Twitter and LinkedIn
• Challenges Christine faces in helping small businesses
• The first steps a business should take when developing a social media presence