Bill Troy

Why Sales Automation is Killing Your Business, with Bill Troy

Bill Troy is an Inc. 500 CEO and a natural-born contrarian who, for 25 years, has helped global brands like Sony, Disney and Nestle see the world from a different perspective.

As CEO of Civilis Marketing, Bill and his team have created a revolutionary approach to help companies initiate and nurture REALationshipsTM in today’s modern world.  While everyone else these days is focused on high volumes of superficial, spammy messaging, Civilis helps clients make deep, meaningful, individual connections with the people who are most important to a business’s success.  The REALationshipsTM system helps companies solve problems with sales, recruitment and employee retention.  The results of this “inch wide, mile deep” approach continue to astound Civilis Marketing clients.

Other fun anecdotes about Bill:

  • He is the author of Clicksand: How Online Marketing Will Destroy Your Business (And The Unlikely Secret To Saving It).  In Clicksand, Bill shows how high-volume automation tools like HubSpot will destroy the very relationships you need for success.  Instead, he shows how companies can (must!) use a different approach to initiating and nurturing relationships in today’s business world.
  • He has run a marathon every year for 20 years—and counting.
  • He is the President (and 16-year member) of Entrepreneurs’ Organization Columbus and is a huge proponent of peer networks for entrepreneurs.
  • As life focusing tools, he has a jar filled with the number of beads equal to the number of days left between now and his 90th birthday.  Each morning, he removes one bead and throws it away as a reminder that this day is precious, fleeting and will never come again. 

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