Avanti Entrepreneur Podcast

The Avanti Entrepreneur | Podcasts by David Mammano

Ben Chiriboga

The Createur Manifesto, with Ben Chiriboga

After 5 years working for a prominent law firm in litigations and corporate transactions, Ben returned to his roots and true calling of entrepreneurship. In 2015, he founded En Masse Counsel whose primary directive is the support of creative entrepreneurship. Creative entrepreneurship is a thriving engine of economic growth because launching creative businesses and ventures transforms how we use or interact with products and services and, at times, even with ourselves. The principle startups like Airbnb, Groupon, and Uber were built on is the “artist business person” - where creativity is emphasized first and technology created in service of the artist. These businesses do not simply make services and products easier to use or less expensive but actually disrupt the fields and markets they enter, initiating epoch-defining metamorphoses that change the way life is lived and impart tremendous cultural impact.

What you’ll learn about in this episode:

• Why creativity is the greatest resource of every entrepreneur

• Listening to your customers and synthesizing their needs with innovative concepts

• Cultivating a philosophy for your business that will resonate with your customers

• The latest technology that can make you more productive and create profitable systems

• Running virtual teams from anywhere to create an agile business

• Honing your focus and answering the important questions about your purpose

• How to disrupt the status quo of an industry

• What technology does to support creative strategies

• Empowering your customers so that they become creative resources



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