Avanti Entrepreneur Podcast

The Avanti Entrepreneur | Podcasts by David Mammano

Aaron Newman

What it Takes to Start a Startup, with Aaron Newman

Aaron is a serial entrepreneur who has previously founded and sold three other successful startups Techrigy, DbSecure, and Application Security, Inc. Aaron authored the books Enterprise 2.0, printed by McGraw-Hill, and the Oracle Security Handbook, printed by Oracle Press. He is an acclaimed international speaker on technology topics and has been awarded multiple patents in database security and social media.


Aaron was Founder and President of Techrigy, Inc, until the summer of 2009 when Techrigy was acquired by Alterian, PLC. At Techrigy, Aaron led the organization and defined the company's overall vision. Prior to Techrigy, Aaron founded and served as CTO at Application Security, Inc. Since its founding, Aaron helped grow AppSecInc to more than 2,500 enterprise customers and 200 employees. Aaron continued to sit on the AppSecInc board and provide strategic direction for the company until January 2013. Prior to AppSecInc, Aaron founded DbSecure, Inc. and then led the acquisition of DbSecure by the publicly-traded company Internet Security Systems (ISSX) in 1998.


Prior to DbSecure, Aaron held technology positions at Price Waterhouse, Bankers Trust, and as an independent IT consultant. Aaron proudly served in the U.S. Army during the First Gulf War. Aaron currently serves as a Trustee of the Strong National Museum of Play.


What you’ll learn about in this episode:

  • Surrounding yourself with people who are smarter than you are and listening to what they have to say
  • How Aaron began his career as an entrepreneur and how he credits being at the right place at the right time for much the success in his first startup
  • Why the first company is the hardest and how this manifested for Aaron in his journey
  • Why timing is one of the most critical elements in creating a successful startup
  • How Aaron got the idea for starting the company Cloud Checker (his fourth successful business) and what the company does
  • Seizing opportunities when you recognize them
  • The importance of responsiveness to the customers and their needs, even if it takes your business in a different direction, so you can give your customers what they need
  • How little failures along the way can ultimately drive your business forward
  • Why Aaron always works with a cofounder when beginning a new startup and how it can help you to do it as well
  • How Aaron believes that sometimes the most important attributes someone has are the craziness to get on board with the idea and the stubbornness to see it through

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