There’s never been a better time to be an entrepreneur. The question is, what kind of entrepreneur will you be? Writer, marketer, and entrepreneur Danny Schuman has interviewed hundreds of entrepreneurs who are out on their own, doing what they love and what they’re good at, but could use some tools and strategies to build a business around that passion and expertise.
His new book, “The Worst Business Model in the World: A New Kind of Guide for a New Kind of Entrepreneur,” is based on these interviews and his own experience as a founder.
About This Interactive Workshop
Danny will present and workshop simple steps from the book that can help you achieve the kind of entrepreneurial success that fills your wallet and feeds your soul. We’ll connect with each other, create community, and share strategies.The objective is to help you do all the things you’re good at with less pain, enough profit, and more joy.
More About Danny
When Danny Schuman lost his ad agency job in December 2008 — during the worst economic downturn of the past 75 years — he channeled his passion to solve problems and create ideas to become a different kind of entrepreneur. With no formal business training and very little business ability, Danny launched a successful marketing consultancy within a year of his layoff, and 10 years later his business is still going strong. He has shared that terrible but wonderful model for success in his new book: “The Worst Business Model in the World: A New Kind of Guide for a New Kind of Entrepreneur,” an easy-to-digest, non-business-y business book and roadmap to pursuing your dreams.
Prior to launching Twist, Danny spent many years as a copywriter and Creative Director at top Chicago advertising agencies, working on accounts like Coors Light and Gatorade. Danny and Michael Jordan worked together on 10 commercial shoots over 16 years. Michael called Danny Peanut-Butter-Jelly-Boy, but that’s a story for another time. Danny is a rabid baseball and Cubs fan who regularly re-watches Game 7 of the 2016 World Series, and has been to 35 (past and present) major league ballparks. A University of Michigan graduate, Danny and his wife live in the Chicago suburbs and love being empty-nesters, but don’t tell their kids that.